Did you know there was a Goyard store in New York City?
Neither did I until today. The brand has practically no PR or social media presence (read about that here), is unavailable for online purchase and only sold in a few, very select stores in the U.S. But that exclusivity only makes the brand more appealing. Goyard is over 150 years old and its iconic, hand-painted chevron pattern is definitely swoon-worthy. I haven’t been yet, but I can imagine the store is definitely worth a visit. It is located in the Upper East Side at 20 East 63rd Street.